Our Story
The Modern Woman Moved On. Beauty Didn’t.
At On The Go.co, we believe beauty should keep up with life. Today’s woman is dynamic, she commutes, works hybrid, travels, and juggles countless roles. Yet, most makeup is still designed for bathroom counters and lengthy routines. We’re here to change that.
Our Mission
To make beauty effortless for life on the move.
We create compact, all-in-one makeup sticks with integrated brushes, engineered for quick, precise, mess-free touch-ups, anytime, anywhere. No extra tools. No clutter. Just beauty that fits your lifestyle.
Why We Exist
Our journey began with a simple insight:
We built a brand around design logic innovation, not just formulation. Our products combine portability, hygiene, and convenience without compromising quality.
- On-the-Go Category First – We’re the first brand dedicated exclusively to portable beauty.
- Touch + Brush Dual Design – Formula and applicator in one sleek stick.
- Purpose-Built Portability – Compact, travel-ready, and made for real life.
Where others stop at formula, we design for movement.
Our Values
- Australian Design – Thoughtfully crafted for modern lifestyles.
- Clean Beauty – Vegan, cruelty-free, and ethically sourced.
- Accessible Luxury – Premium feel at a mid-range price.
Our Vision
To own the On-the-Go Beauty category globally, starting with our hero product: the Foundation Stick with Built-In Brush. From there, we’ll expand into blush, highlighter, and curated bundles—because beauty should be as flexible as you are.
Join Us
On The Go.co isn’t just a brand—it’s a movement. For women who value time, confidence, and simplicity. For those who want beauty that works as hard as they do.
Ready to move with us? Explore our range and experience beauty designed for real life.